Montreal, Canada – June 2019 – Accordex, a company specializing in the design and fabrication of exhibits, events and retail environments, announced the launch of its new corporate brand identity, redesigned logo, and website. These changes come at a time when the company is evolving its service offerings and expanding its global reach. “In the last year, Accordex has focused on developing our presence in events, building and solidifying relationships with our international partners and hiring top talent,” said Darren Paré, President of Accordex. “Our new website and brand identity better reflect our design-forward position and showcases the importance we place on helping our clients deliver the true essence of their brands to audiences across the globe.”
Accordex, in a city bursting with creative energy, worked with local Montreal based creative agency Leeroy on the rebrand project. Designed by the creative agency Leeroy, the new logo evokes a feeling of polished playfulness while the typography characterizes the brand as bold, smart, effective, and balanced. The warm red dot is an homage to the company’s previous color palette, while the choice to embrace a lower-case logo exudes a modern vibe, channelling their approachable persona. “This rename and rebrand represents a significant step in our company’s evolution. We’re redefining who we are and most importantly sharing it with the world for the first time” said Paré, Accordex President. “Our brand ethos has always been built on pride, quality, collaboration and authenticity – that’s what’s kept well-oiled machine running for over the past two decades. We pride ourselves on our relationships and our ability to help, support and connect our clients with their markets.” Accordex emphasis on providing a full suite of creative design and fabrication services to organizations, companies and brands is reflected in the company’s new tagline, "Design to inspire. Built with pride.” This language speaks to the core belief that in a vast, ever-changing, and innovating branding landscape, Accordex can fully cater to each and every business to establish and secure a thriving marketing program.