Choosing the Right Booth Builder to Stand Out from the Competition at CES


4 min read

October 7, 2021

Choosing the Right Booth Builder to Stand Out from the Competition at CES

Trade shows are an efficient way to make sales, increase brand awareness and build solid relationships with your clientele. Similarly, the way that you present your booth and your brand is a key element in making a great first impression and ultimately benefiting from a strong return on investment. But let’s face it – choosing the right trade show booth builder is no easy task. It can mean the difference between your project being a complete hit, and a total disaster. While shopping for an exhibit house, keep in mind that different companies can have different areas of expertise. It’s all about finding the right match for your needs!

Below are a few key characteristics to look for while you search for the perfect vendor.

The Company’s Experience

Think about it this way. Sure, you want your booth to be a showstopper. But how much effort does creating your dream booth actually take? Factors such as the following can vary the complexity of your project:

  • The number of people involved in the creation and animation of your booth during the trade show
  • How far you are travelling
  • The size of your booth
  • The intricacy of your design
  • The transportation, installation and dismantling of your booth

With this in mind, you are going to need a particular set of skills and resources in order to stand out from the crowd and make your vision become reality. The right partner will be able to help you achieve your goals and needs as well as guide you throughout the entire process. Not to mention, hiring an experienced company can save you from a series of stressful situations. This means more time for you to focus on what really matters: your brand. So how can you tell if the company you are interested in is experienced? Here are a few indicators to look out for:

  • How long they’ve been in business
  • How many projects they take on yearly
  • The type of projects they take on – Is what you are looking for in their area of expertise?
  • Their capabilities and resources – Do they do everything in-house or contract externally?

The Company’s Portfolio

It’s no surprise that your booth will account for most of your trade show budget. For this reason, you want to make sure that you’ll be working with experts who can attend – and hopefully surpass – your needs. One of the best ways to ensure that the company you’re about to hire can deliver results is by checking out what they have done in the past. This can mean taking a look at their website and the projects they showcase, flipping through their portfolio, or even reading reviews left by clients. You may also ask them if they can provide you with a list of references that you can contact. If a company is able to follow through with your request and impress you with these elements, it can give a good insight into their capacities and professionalism.

Customer Service

Similarly, a company’s ability to provide great customer service is important for a number of reasons. Other than making the experience much easier and less stressful for you, the partnership should ensure that your booth’s design and the experience it procures are not only as you envisioned them, but also optimized with their recommendations. This goes the same budget-wise; you should make sure to clearly address your budget, as well as the time frame in which you wish to complete the project. These kinds of conversations should help you determine whether it’s a right fit, as you and the vendor should feel excited to work on your booth and want to ensure the success of the project. Certain indicators, such as how many recurring clients they have, can also say a lot about the importance they give to customer satisfaction.

When it comes down to it, choosing a booth building company should be an opportunity to build a purposeful partnership, benefit from the support and expertise needed to make your idea a success and get the most out of your trade show experience. At Accordex, no idea is too big, and no project is too small. With over 25 years of experience, we understand the importance of creating custom solutions, true to who you are. That’s why, through our turnkey approach, we promise to deliver reliable and creative high-standard products and services that create outstanding experiential marketing value for your business. Check out our portfolio to discover our latest projects or put us up to the test.

Want to create an outstanding exhibit for CES? We offer both rental and custom exhibits and we'll walk you through everything you need to have a great experience at CES. Your success is our success, so why not bring us your impossible?

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