When it comes to deciding to rent or buy your trade show booth, the truth is there is no right or wrong answer. Both options offer benefits. The right decision is what aligns best with your marketing and organizational goals.
Understanding the benefits of renting versus buying an exhibition stand is essential to make an informed decision and get the most out of your investment. To help guide business owners, executives, and marketing managers, we've listed the advantages of both buying and renting an exhibition stand.
A well-seasoned exhibitor may know exactly what they want and need when it comes to booth design — interior and exterior. Or years of experience attending trade shows has inspired your company to invest in building a custom-designed booth. Going all-in on buying your dream exhibit stand offers significant benefits.
If creating brand awareness and visibility is part of your marketing strategy, you will benefit from a consistent trade booth design. Companies with a big trade show presence travel the world to attend industry-specific events; it’s essential to create strong brand recognition in all markets. So how does buying an exhibit booth keep you consistent versus renting?
If you plan to participate in several exhibitions over a few years, then investing in a trade booth stand once rather than renting every time will be more cost-effective over the long term. But, of course, the best option depends on your marketing strategy and resources planning. Here are a few frequently asked questions to help clarify the buy versus rent debate.
Renting a trade show exhibit can save considerable time and corporate resources. With a rental exhibit booth and a professional installation team ready to go, you'll have more time to focus on business opportunities and your pre-event promotion. So, how does a rental booth offer your business marketing flexibility?
Your financial responsibilities don't end once the show closes when owning an exhibit. Your booth's setup and teardown process are part of the responsibilities you need to budget ongoing. In addition, renting your exhibit stand means avoiding certain costs.
If you’re new to live events or still developing your trade show program, a turnkey rental package might be the perfect commitment-free option. Renting an exhibition stand in combination with complete services is budget-friendly and hassle-free. Exhibit renting packages include:
Buying an exhibition stand is a better option if your trade show presence fluctuates or is undetermined. On the other hand, renting an exhibition stand is perfect if you are exhibiting in a foreign country or unsure what works best for your needs. If you have a well-established trade show program, prefer custom designs, and work with larger budgets, choose the buying option.
With over 25 years of experience, accordex understands the importance of offering custom and rental solutions true to your brand. If you need some help, contact us for a consultation. We’ll discuss your event goals and needs to help you decide what’s best for you, buy or rent.
Contact us for your next business event.