In the market for a praiseworthy booth for your upcoming trade show? The best way to ensure that your performance is a success is by partnering with an expert. But how do you find the perfect exhibit house that can help you turn heads and accurately represent your brand through your booth? The first and probably most important step of the process is defining your needs.

Here are a few aspects you might want to think about before making the big decision.

Evaluating Your Needs

 When reflecting upon the perfect booth, you’ll want to pinpoint what you are looking to accomplish during the exhibition. You can do so by listing the key elements that have worked best for you in the past, or, if you are new to the trade show game, by setting specific goals you would like to achieve. This should also be the opportunity to transform your marketing and sales goals into key performance indicators to help you measure success.

 With this in mind, you’ll also want to think about what you actually need from the partnership. In reality, you probably need much more than just a booth. To make a big impact at the trade show, you need a team who will help you in every aspect of the project, from recommendations, design and engineering, to fabrication, delivery, storage and logistics support. All of these details often justify the need for exhibit houses that offer turnkey solutions and full-service approaches. After all, you don’t want to be left with a stressful situation on the day of the event!

 You’ll also need to decide what you want your booth to look like. Here are a few questions you can ask yourself to better determine your vision.

  • Where will the exhibition take place? Virtually, or in a physical venue?
  • What design do you envision? Something friendly and inviting, or something totally unique and high-tech? Maybe you still haven’t quite figured out what you’re exactly looking for – and that’s okay too.
  • What size does your booth need to be?
  • Do you need any special features, such as lighting or interactive components?
  • What is your budget?

Evaluating Your Options

As we’ve established, finding the right exhibit house takes time and research. You’ll obviously want to work with a partner who is flexible and understands time and cost management. Ultimately, the process should be exciting, not frustrating!

So, where can you find the right booth builder? Well, your best bet might actually be visiting trade shows. By doing so, you’ll not only be able to get a better idea of what elements you like most (and maybe find some sources of inspiration for your own booth), but you’ll also get an exclusive look at a variety of different exhibit houses’ works. Another option is to get recommendations from word of mouth. If you know any other companies who have worked with booth builders in the past, you might be able to get some interesting insight as to who to go to (and who to avoid).

Here are a few key questions you can ask while reaching out to exhibit houses: 

  • Do they offer turnkey solutions?
  • How many years of experience do they have?
  • What show services do they offer?
  • Do they offer rental and/or purchasing options?
  • Who are their other clients? What industries do they work in?
  • Are any of their other clients attending the same trade show as you?
  • Do they offer custom designs?
  • Are they able to share references of their past work?

Now that you have your list of questions, you’re ready to begin your search for the perfect match! Remember to start your research to ensure that you have enough time to make an informed decision and for the exhibit house to thoroughly understand your needs and create your dream booth.

Ready to give it a go? We’d love to hear what you have in mind. From design to delivery, at Accordex, we have you covered. For the last 25 years, we have been driven by creating genuine partnerships with brands and helping them connect meaningfully with their audience. Designing and building exhibits, events and retail environments that spark remarkable experiences; that’s our promise.


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