Trade shows and conferences are an effective way to connect, network, and generate quality leads. Whether you're attending a trade show as a guest or exhibiting, there's a lot to take in. Attendees get bombarded from all sides. Competing for people's attention is a challenging task between the lights, graphics, and demos — there's much stimulation.
With over 25 years of experience, we understand the importance of crafting a unique experience true to your brand. So here are some tips we've compiled to help you attract more visitors and generate a continuous traffic flow of quality leads.
Trade show attendee lists are often available to consult either on the show organizer's website or by request. So tap into that golden resource. Once you see who has registered for the event, contact them and start building up your pre-event buzz. A successful trade show presence is all about making connections and engaging conversation. The good news is that you can get a head start before the event.
Unless you're a household brand or industry leader, there's a slim chance people are lining up to visit your exhibit. Therefore, attracting more visitors to your kiosk starts with making a strong visual impact. Everyone is fighting for people's attention, so you want to stop in their tracks when they cross your booth. Here are some tips to help your booth stand out at your next trade show.
Why should attendees enter your booth? Give them a reason. Businesses are becoming increasingly creative when pulling stunts to draw people to their booth. But the key is to create a custom experience for your visitors. Show them they aren’t just a number or a lead; connect with them.
Screens, panels, and signage are effective ways to capture and maintain the attention of passersby. They'll likely want to see more if you wow them from the outside. So investing in your technology can create a significant return on your investment. Here are some assets exhibit houses can design into your booth concept to help you stand apart from your competition.
The key to a successful trade show presence is establishing your goals and knowing your audience to create a targeted strategy. Then, with a well-designed exhibit booth, curated experience, and pre-event promotion, you'll have more time to focus on your goal — making meaningful business connections with your visitors.
At accordex, we're experts in designing and building custom exhibits, rental programs, and vibrant event environments that attract audiences.
For more information on exhibiting or trade show stands, contact us.